The Haulotte Group strategy is driven by customer proximity.

Haulotte Group is one of the key global players of people and material lifting equipment, a leader in Europe and the third largest manufacturer worldwide. Their success is primarily due to a strong focus on innovation and safety. It is our concern for customer proximity which has driven Haulotte's international development of business and strategy over the last 15 years, says Alexandre Saubot,Chief Executive Officer, Haulotte Group. Excerpts from the interview.